---
title: Novus Blog
description: Explore storytelling strategies, nonprofit marketing insights, and creative ideas to help you share your mission and inspire action.
---

# Stories that help us grow.

Storytelling is the heart of your brand—and your marketing. Our blog delivers actionable insights and tactics to help you share your mission and inspire action.

<https://blog.novusagency.org/how-to-choose-a-digital-marketing-agency-for-nonprofits>

<https://blog.novusagency.org/how-to-choose-a-digital-marketing-agency-for-nonprofits>

[Paige Phelps

| **Key Takeaways:** - When choosing a digital.. |
| --- |

](https://blog.novusagency.org/how-to-choose-a-digital-marketing-agency-for-nonprofits)[Read More](https://blog.novusagency.org/how-to-choose-a-digital-marketing-agency-for-nonprofits)

### [ How to Choose a Digital Marketing Agency for Nonprofits ](https://blog.novusagency.org/how-to-choose-a-digital-marketing-agency-for-nonprofits)

[Nonprofit Marketing Agency](https://blog.novusagency.org/tag/nonprofit-marketing-agency) [Read More](https://blog.novusagency.org/how-to-choose-a-digital-marketing-agency-for-nonprofits)

<https://blog.novusagency.org/google-ad-grant-for-nonprofits>

<https://blog.novusagency.org/google-ad-grant-for-nonprofits>

[![](https://blog.novusagency.org/hubfs/Imported_Blog_Media/Headshot%20Callouts%20%E2%80%93%20Brittany.png)Brittany Tretbar

| **Key Takeaways:** - **What is a Google Ad Grant?**.. |
| --- |

](https://blog.novusagency.org/google-ad-grant-for-nonprofits)[Read More](https://blog.novusagency.org/google-ad-grant-for-nonprofits)

### [ Google Ad Grants for Nonprofits: 5 Tips to Maximize Your Impact ](https://blog.novusagency.org/google-ad-grant-for-nonprofits)

[Digital Advertising](https://blog.novusagency.org/tag/digital-advertising), [Google Ads Grant](https://blog.novusagency.org/tag/google-ads-grant) [Read More](https://blog.novusagency.org/google-ad-grant-for-nonprofits)

<https://blog.novusagency.org/nonprofit-storytelling-strategies-for-the-next-generation-of-donors>

<https://blog.novusagency.org/nonprofit-storytelling-strategies-for-the-next-generation-of-donors>

[![](https://blog.novusagency.org/hubfs/casey-circle@2x.png)Casey Handzlik

The donor pool is aging and changing. With the [..](https://www.philanthropy.com/article/the-great-wealth-transfer-will-it-be-great-for-nonprofits)

](https://blog.novusagency.org/nonprofit-storytelling-strategies-for-the-next-generation-of-donors) [Read More](https://blog.novusagency.org/nonprofit-storytelling-strategies-for-the-next-generation-of-donors)

### [ Nonprofit Storytelling Strategies for the Next Generation of Donors ](https://blog.novusagency.org/nonprofit-storytelling-strategies-for-the-next-generation-of-donors)

[Donor Engagement](https://blog.novusagency.org/tag/donor-engagement), [Copywriting](https://blog.novusagency.org/tag/copywriting), [Storytelling](https://blog.novusagency.org/tag/storytelling) [Read More](https://blog.novusagency.org/nonprofit-storytelling-strategies-for-the-next-generation-of-donors)

<https://blog.novusagency.org/beyond-direct-mail-rethinking-nonprofit-donor-acquisition-strategies>

<https://blog.novusagency.org/beyond-direct-mail-rethinking-nonprofit-donor-acquisition-strategies>

[![](https://blog.novusagency.org/hubfs/Jen%20Headshot.jpg)Jennifer Long

For decades, direct mail and purchased lists were..

](https://blog.novusagency.org/beyond-direct-mail-rethinking-nonprofit-donor-acquisition-strategies)[Read More](https://blog.novusagency.org/beyond-direct-mail-rethinking-nonprofit-donor-acquisition-strategies)

### [ Beyond Direct Mail: Rethinking Nonprofit Donor Acquisition Strategies ](https://blog.novusagency.org/beyond-direct-mail-rethinking-nonprofit-donor-acquisition-strategies)

[Inbound Marketing](https://blog.novusagency.org/tag/inbound-marketing), [Content Strategy](https://blog.novusagency.org/tag/content-strategy) [Read More](https://blog.novusagency.org/beyond-direct-mail-rethinking-nonprofit-donor-acquisition-strategies)

<https://blog.novusagency.org/4-seo-tips-for-nonprofits-to-improve-your-rankings-and-grow-your-organic-traffic>

<https://blog.novusagency.org/4-seo-tips-for-nonprofits-to-improve-your-rankings-and-grow-your-organic-traffic>

[![](https://blog.novusagency.org/hubfs/DD%20Group/DD%20Headshots%202019/shane-kehl-19.png)Shane Kehl

Every nonprofit has powerful stories to share,..

](https://blog.novusagency.org/4-seo-tips-for-nonprofits-to-improve-your-rankings-and-grow-your-organic-traffic)[Read More](https://blog.novusagency.org/4-seo-tips-for-nonprofits-to-improve-your-rankings-and-grow-your-organic-traffic)

### [ SEO for Nonprofits: 4 Tips to Boost Your Organic Traffic ](https://blog.novusagency.org/4-seo-tips-for-nonprofits-to-improve-your-rankings-and-grow-your-organic-traffic)

[Inbound Marketing](https://blog.novusagency.org/tag/inbound-marketing), [Content Strategy](https://blog.novusagency.org/tag/content-strategy), [SEO](https://blog.novusagency.org/tag/seo) [Read More](https://blog.novusagency.org/4-seo-tips-for-nonprofits-to-improve-your-rankings-and-grow-your-organic-traffic)

<https://blog.novusagency.org/how-to-build-a-google-worthy-content-strategy-for-nonprofits>

<https://blog.novusagency.org/how-to-build-a-google-worthy-content-strategy-for-nonprofits>

[Paige Phelps

Have you ever Googled yourself?

Yeah, most of us..

](https://blog.novusagency.org/how-to-build-a-google-worthy-content-strategy-for-nonprofits)[Read More](https://blog.novusagency.org/how-to-build-a-google-worthy-content-strategy-for-nonprofits)

### [ How to Build a Google-Worthy Content Strategy for Nonprofits ](https://blog.novusagency.org/how-to-build-a-google-worthy-content-strategy-for-nonprofits)

[Content Marketing](https://blog.novusagency.org/tag/content-marketing), [SEO](https://blog.novusagency.org/tag/seo) [Read More](https://blog.novusagency.org/how-to-build-a-google-worthy-content-strategy-for-nonprofits)

<https://blog.novusagency.org/how-we-leveraged-our-clients-organic-search-to-increase-campaign-donations>

<https://blog.novusagency.org/how-we-leveraged-our-clients-organic-search-to-increase-campaign-donations>

[![](https://blog.novusagency.org/hubfs/Imported_Blog_Media/Headshot%20Callouts%20%E2%80%93%20Maddy.png)Maddy Ledon

Sometimes, spikes in traffic and keywords occur..

](https://blog.novusagency.org/how-we-leveraged-our-clients-organic-search-to-increase-campaign-donations)[Read More](https://blog.novusagency.org/how-we-leveraged-our-clients-organic-search-to-increase-campaign-donations)

### [ Transforming Organic Traffic into Donors: A Nonprofit SEO Success Story ](https://blog.novusagency.org/how-we-leveraged-our-clients-organic-search-to-increase-campaign-donations)

[Donor Engagement](https://blog.novusagency.org/tag/donor-engagement), [Content Strategy](https://blog.novusagency.org/tag/content-strategy) [Read More](https://blog.novusagency.org/how-we-leveraged-our-clients-organic-search-to-increase-campaign-donations)

<https://blog.novusagency.org/how-to-market-your-nonprofit-without-a-marketing-degree>

<https://blog.novusagency.org/how-to-market-your-nonprofit-without-a-marketing-degree>

[![](https://blog.novusagency.org/hubfs/Jen%20Headshot.jpg)Jennifer Long

Marketing anything in today’s crowded industry is..

](https://blog.novusagency.org/how-to-market-your-nonprofit-without-a-marketing-degree)[Read More](https://blog.novusagency.org/how-to-market-your-nonprofit-without-a-marketing-degree)

### [ How to Market Your Nonprofit (Without A Marketing Degree) ](https://blog.novusagency.org/how-to-market-your-nonprofit-without-a-marketing-degree)

[Content Strategy](https://blog.novusagency.org/tag/content-strategy), [Marketing](https://blog.novusagency.org/tag/marketing) [Read More](https://blog.novusagency.org/how-to-market-your-nonprofit-without-a-marketing-degree)

<https://blog.novusagency.org/blog/how-to-craft-headlines-titles-and-lead-in-copy-that-encourage-people-to-donate>

<https://blog.novusagency.org/blog/how-to-craft-headlines-titles-and-lead-in-copy-that-encourage-people-to-donate>

[![](https://blog.novusagency.org/hubfs/Imported_Blog_Media/Headshot%20Callouts%20%E2%80%93%20Maddy.png)Maddy Ledon

 {% module_block module.. ](https://blog.novusagency.org/blog/how-to-craft-headlines-titles-and-lead-in-copy-that-encourage-people-to-donate)[Read More](https://blog.novusagency.org/blog/how-to-craft-headlines-titles-and-lead-in-copy-that-encourage-people-to-donate)

### [ How to Get Donors to Donate: 3 Messaging Tactics That Drive Results ](https://blog.novusagency.org/blog/how-to-craft-headlines-titles-and-lead-in-copy-that-encourage-people-to-donate)

[Inbound Marketing](https://blog.novusagency.org/tag/inbound-marketing), [Nonprofit Fundraising](https://blog.novusagency.org/tag/nonprofit-fundraising) [Read More](https://blog.novusagency.org/blog/how-to-craft-headlines-titles-and-lead-in-copy-that-encourage-people-to-donate)

<https://blog.novusagency.org/fresh-chapter-same-mission-meet-jennifer-long>

<https://blog.novusagency.org/fresh-chapter-same-mission-meet-jennifer-long>

[![](https://blog.novusagency.org/hubfs/Jen%20Headshot.jpg)Jennifer Long

My name is [Jennifer Long](https://www.linkedin.com/in/jennifer-long-86243a100/), and I’m excited to step..

](https://blog.novusagency.org/fresh-chapter-same-mission-meet-jennifer-long) [Read More](https://blog.novusagency.org/fresh-chapter-same-mission-meet-jennifer-long)

### [ Fresh Chapter, Same Mission: Meet Jennifer Long ](https://blog.novusagency.org/fresh-chapter-same-mission-meet-jennifer-long)

[Nonprofit](https://blog.novusagency.org/tag/nonprofit), [Nonprofit Marketing](https://blog.novusagency.org/tag/nonprofit-marketing), [Nonprofit Communications](https://blog.novusagency.org/tag/nonprofit-communications) [Read More](https://blog.novusagency.org/fresh-chapter-same-mission-meet-jennifer-long)

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