Stories that help us grow.

Powerful storytelling is at the heart of your brand. And it should be central to your marketing strategy. Our blog posts uncover the best marketing tactics and insights to help you share your mission with the world in a way that inspires meaningful action.

7 min read

Maddy Ledon

Four years after canceling my membership, I..

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5 Types of Nonprofit Emails that Consistently Convert (and 3 Free Email Templates)

Donor Engagement, Content Strategy, Brand Development, Nonprofit Email Marketing
9 min read

Maddy Ledon

Growing up, my father would tell us these bedtime..

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End of Year Giving: How to Get People to Donate with 4 Simple Tactics

Storytelling, Donor Engagement, Content Strategy
7 min read

Maddy Ledon

It was the lead-in copy that grabbed my heart and..

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How to Craft Headlines, Titles, and Lead-In Copy That Encourage People to Donate

Storytelling, Donor Engagement, Content Strategy
9 min read

Francisco Garcia

Shortly after hitting “End Meeting,” I opened up..

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Case Study: How We Leveraged Our Client’s Organic Search To Increase Campaign Donations

Donor Engagement, Content Strategy, Brand Development
7 min read

Zach Busekrus

I never understood why my grandmother always..

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The Copywriting Techniques Today’s Nonprofits Need to Know to Attract the Next Generation of Supporters

Copywriting, Storytelling, Donor Engagement




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Candor – honest reviews for the community, by the community. It's sort of like Yelp but for the tools and vendors that surround and support charitable organizations. With Candor, you can discover the right software, partners, agencies, and associations for your nonprofit. Get started by reading reviews or writing one of your own!

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On-demand strategic marketing consulting for nonprofit professionals for as little as $10/month. Yes, we're serious. This private, members-only Slack workspace delivers you 24/7 access to professional development, education, and personalized support, organized into an array of topic-specific channels (think SEO, digital advertising, email marketing, and more). Insights — it's where nonprofit marketers and fundraising professionals go to grow. 

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