Episode 9 - 09 / 08 / 2020

How to Reverse-Engineer A Nonprofit's Digital Ad Strategy

About this Episode

You know that one nonprofit that always appears on your news feed?

I'm talking about the one with those amazing Facebook ads that you wish you could pull off.

If this sounds familiar and you want a sustainable digital ad strategy, but don't know where to start...

This episode was designed for you.

Today, we walk through how to reverse-engineer what great nonprofits are doing on Facebook and Google ads and how to use this technique to inform your own digital strategies and tactics.

Whether you're sipping your Tuesday morning coffee or just rolling out of bed, we packed this episode with several tactics that you can start before 5 p.m. today, so that you can see results before the weekend.

Hosted by

Zach Busekrus

Zach Busekrus is the Co-Founder & Chief Brand Strategist at Novus and has spent the past six years helping nonprofit charities and associations develop and launch innovative donor recruitment and retention strategies. He spends most of his days learning about the latest and greatest in marketing technology and brainstorming ways in which to apply these ideas and technologies to the nonprofit fundraising space. 

Francisco Garcia

Francisco (“Frankie”) Garcia is a Co-Founder & Lead Digital Strategist at Novus. He has spent the past five years consulting with charities of all shapes and sizes. He has traveled around the world capturing photos, videos, and stories to help Novus’ partner organizations tell their stories in new, compelling ways. Frankie is passionate about changing the world and helping the “Davids” of the world beat their “goliaths.”

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