Episode 8 - 08 / 31 / 2020

How to Build A Google-Worthy Content Strategy From Your Nonprofit's Organic Growth

About this Episode

There are 3 main ways you can drive traffic to your website:

  1. Pay-per-click 👉 Ex: Google Ads
  2. Social Media / PR 👉  Ex: Organic Facebook Posts
  3. Content + SEO 👉 Ex: Your Nonprofit's Blog

Long-term, the best strategy focuses on building and optimizing website content.

In today's episode, Zach and I dive into how you can start optimizing and transforming your nonprofit's current content into a winning, Google-worthy strategy.

Still not enough goodness for your ears?

In the last portion of our episode, we did a live brainstorm for Maasai Girls Education Fund—a nonprofit that we found minutes before recording.

In 5 minutes, we designed a winning content strategy that you might be able replicate for your nonprofit.

They got free (uninvited) consulting and we had a good time.

Let us know what you think!

Hosted by

Zach Busekrus

Zach Busekrus is the Co-Founder & Chief Brand Strategist at Novus and has spent the past six years helping nonprofit charities and associations develop and launch innovative donor recruitment and retention strategies. He spends most of his days learning about the latest and greatest in marketing technology and brainstorming ways in which to apply these ideas and technologies to the nonprofit fundraising space. 

Francisco Garcia

Francisco (“Frankie”) Garcia is a Co-Founder & Lead Digital Strategist at Novus. He has spent the past five years consulting with charities of all shapes and sizes. He has traveled around the world capturing photos, videos, and stories to help Novus’ partner organizations tell their stories in new, compelling ways. Frankie is passionate about changing the world and helping the “Davids” of the world beat their “goliaths.”

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