About this Episode
$3,000,000,000. That's The Salvation Army's revenue in 2019. With that kind of cashflow, it's safe to assume that their marketing is flawless...right? Wrong—Zach and I discovered the opposite.
On today's episode, we decided to test this theory and to donate to 3 different nonprofits (with varying revenues) and evaluate the donor's experience from a communication lens. We found that it doesn't matter if your annual revenue is in the millions (or even billions!), large nonprofits are still making classic mistakes in the post donation experience.
Listen to our latest episode to unpack how the Davids of the world (this is your nonprofit) can learn from these mistakes and capture the market share of the Goliaths.
[Here is the Report: The State of Nonprofit Email Cultivation]