Episode 7 - 08 / 24 / 2020

How the Largest Nonprofits are Failing at the Post-Donation Experience (And Why That's Great for Small Nonprofits)

About this Episode

$3,000,000,000. That's The Salvation Army's revenue in 2019. With that kind of cashflow, it's safe to assume that their marketing is flawless...right? Wrong—Zach and I discovered the opposite.

On today's episode, we decided to test this theory and to donate to 3 different nonprofits (with varying revenues) and evaluate the donor's experience from a communication lens. We found that it doesn't matter if your annual revenue is in the millions (or even billions!), large nonprofits are still making classic mistakes in the post donation experience.

Listen to our latest episode to unpack how the Davids of the world (this is your nonprofit) can learn from these mistakes and capture the market share of the Goliaths.

[Here is the Report: The State of Nonprofit Email Cultivation]

Hosted by

Zach Busekrus

Zach Busekrus is the Co-Founder & Chief Brand Strategist at Novus and has spent the past six years helping nonprofit charities and associations develop and launch innovative donor recruitment and retention strategies. He spends most of his days learning about the latest and greatest in marketing technology and brainstorming ways in which to apply these ideas and technologies to the nonprofit fundraising space. 

Francisco Garcia

Francisco (“Frankie”) Garcia is a Co-Founder & Lead Digital Strategist at Novus. He has spent the past five years consulting with charities of all shapes and sizes. He has traveled around the world capturing photos, videos, and stories to help Novus’ partner organizations tell their stories in new, compelling ways. Frankie is passionate about changing the world and helping the “Davids” of the world beat their “goliaths.”

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