Episode 2 - 06 / 09 / 2020

Nonprofit Digital Sponsorships, How to Use Video Chatbots for Donor Engagement, and a Secret Shopper Fundraising Experiment

About this Episode

On this week’s episode of the podcast, Zach and Frankie discuss Google’s latest update to its algorithms (and what this means for nonprofit websites), riff on some of the amazing things Noora Health is doing to train patients and their families with high-impact health skills to improve outcomes and save lives, chat about how to use Drift’s new, free VideoBot to engage donors, and share insights garnered after emailing 20 different nonprofit organizations asking them how they’d use our stimulus checks if we donate the cash to them!

Hosted by

Zach Busekrus

Zach Busekrus is the Co-Founder & Chief Brand Strategist at Novus and has spent the past six years helping nonprofit charities and associations develop and launch innovative donor recruitment and retention strategies. He spends most of his days learning about the latest and greatest in marketing technology and brainstorming ways in which to apply these ideas and technologies to the nonprofit fundraising space. 

Francisco Garcia

Francisco (“Frankie”) Garcia is a Co-Founder & Lead Digital Strategist at Novus. He has spent the past five years consulting with charities of all shapes and sizes. He has traveled around the world capturing photos, videos, and stories to help Novus’ partner organizations tell their stories in new, compelling ways. Frankie is passionate about changing the world and helping the “Davids” of the world beat their “goliaths.”

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