Episode 12 - 09 / 28 / 2020

4 Copywriting Lessons to Engage Your Nonprofit's Next Generation of Supporters

About this Episode

At 10 years old, Zach couldn't understand why his grandmother received so many free gifts in the mail.

There were so many different colored envelopes, prayer cards, and dream catchers.

He didn't know it at the time, but this was his first introduction into the world of nonprofit donor acquisition.

It shouldn't surprise anyone that Zach was surprised...

He was from a different generation and wasn't used to that style of communication—nor did he prefer it.

Yet, what is even more surprising, is that by and large, the way in which nonprofits communicate with him and his grandmother, hardly differ—despite their generational gap.

For today's episode, Zach and Frankie discuss 4 Copywriting Lessons that Nonprofit Marketing Professionals can use to reach a millennial audience.

Hosted by

Zach Busekrus

Zach Busekrus is the Co-Founder & Chief Brand Strategist at Novus and has spent the past six years helping nonprofit charities and associations develop and launch innovative donor recruitment and retention strategies. He spends most of his days learning about the latest and greatest in marketing technology and brainstorming ways in which to apply these ideas and technologies to the nonprofit fundraising space. 

Francisco Garcia

Francisco (“Frankie”) Garcia is a Co-Founder & Lead Digital Strategist at Novus. He has spent the past five years consulting with charities of all shapes and sizes. He has traveled around the world capturing photos, videos, and stories to help Novus’ partner organizations tell their stories in new, compelling ways. Frankie is passionate about changing the world and helping the “Davids” of the world beat their “goliaths.”

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