Episode 11 - 09 / 21 / 2020

How to Partner with an Outside Agency (An Honest Conversation)

About this Episode

Last week, I called up my friend (let's call him Luis Miguel) and we had a challenging conversation.

We were good friends and both worked in ministry together for a number of years—but I realized there was an underlying issue in our relationship that needed to be addressed.

Rather than letting it fester, I decided to bring it up directly. I named what I thought was not being addressed, and then spent time listening to Luis Miguel's thoughts.

This conversation was bold. A little risky. And required me to be vulnerable.

By the end of the conversation, the issue was resolved, our friendship was deeper, and we both left the call with a renewed determination to advance the mission of our ministry.

The lesson? Bold and vulnerable conversations done well lead to growth.

Zach and I have been spending a lot of time thinking about bold and honest conversations...especially in the context of Novus, nonprofit marketing, and fundraising.

In the spirit of transparency, Zach and I wanted to have an honest conversation on what it's like to work with an agency (from our perspective as a nonprofit marketing tech agency) discussing:

  1. The Market for Marketing Agencies in 2020

  2. When to Partner with an Agency

  3. How to Review an Agency (🌶)

  4. How to Successfully Work with an Agency

This episode isn't meant to sell you our services—although it would be fun to partner with you (lol)—but it's meant to give you some real tools to help you partner with the right agency and to stop the agency burn and churn.

Let's advance your mission—to the heights.

Hosted by

Zach Busekrus

Zach Busekrus is the Co-Founder & Chief Brand Strategist at Novus and has spent the past six years helping nonprofit charities and associations develop and launch innovative donor recruitment and retention strategies. He spends most of his days learning about the latest and greatest in marketing technology and brainstorming ways in which to apply these ideas and technologies to the nonprofit fundraising space. 

Francisco Garcia

Francisco (“Frankie”) Garcia is a Co-Founder & Lead Digital Strategist at Novus. He has spent the past five years consulting with charities of all shapes and sizes. He has traveled around the world capturing photos, videos, and stories to help Novus’ partner organizations tell their stories in new, compelling ways. Frankie is passionate about changing the world and helping the “Davids” of the world beat their “goliaths.”

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