Episode 10 - 09 / 14 / 2020

10 Lessons From 12 Years in Marketing

About this Episode

Last week was a week of anniversaries...

I turned a year older and Zach celebrated his 7th year in nonprofit marketing.

Collectively, we have both worked 12 years in the nonprofit & marketing technology space and while we don't have any gray hair (yet)—we have learned a lot from our diverse experiences and want to share them with you.

In honor of the 10th Novus Show episode, we decided to record the 10 lessons learned from our 12 years in nonprofit marketing—and how you can apply them to your nonprofit.

Here are 3 spicy lessons from today's episode:

Lesson #4 — Create SEO Optimized Evergreen Digital Content Instead of Relying on Direct Mail 

Lesson #5 — Stop Emphasizing Omni-Channel Marketing

Lesson #8 — Don't Underestimate the Power of Product & the Importance of Brand

Whether you've been in the nonprofit space for 30 years or are just getting started, we think there is something here for you...

If you don't agree, send us a message and Zach will personally audit your website for SEO opportunities (he doesn't know I'm volunteering him for this, so please message us).

Hosted by

Zach Busekrus

Zach Busekrus is the Co-Founder & Chief Brand Strategist at Novus and has spent the past six years helping nonprofit charities and associations develop and launch innovative donor recruitment and retention strategies. He spends most of his days learning about the latest and greatest in marketing technology and brainstorming ways in which to apply these ideas and technologies to the nonprofit fundraising space. 

Francisco Garcia

Francisco (“Frankie”) Garcia is a Co-Founder & Lead Digital Strategist at Novus. He has spent the past five years consulting with charities of all shapes and sizes. He has traveled around the world capturing photos, videos, and stories to help Novus’ partner organizations tell their stories in new, compelling ways. Frankie is passionate about changing the world and helping the “Davids” of the world beat their “goliaths.”

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